23 Mar
Avoid “What’s the difference?”

How do you stop customers from thinking “What’s the difference"? Here are some thoughts about how to lead your category and highlight differences that matter...

20 Dec
M&A from a brand development perspective

“If you can't beat 'em, join 'em”. That proverb effectively describes the majority of merger and acquisition (M&A) activities. In reality, M&A is in-market consolidation. Not only in the sense that two former enemies now join forces. But from a customer perspective, the M&A means...

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